This gallery contains a few shots from a recent business and personal branding shoot with Patti Antifaz, who is the owner of Gorges Designs. She creates custom, handmade invitations and personalized products for events and special occasions and needed brand photography to refresh her website and social media presence.

Patti and I collaborated on the concept for this shoot and she texted me about a dozen images with ideas and examples that she liked. We decided to stage the photo shoot in her home to make it feel most authentic. I used a single 3X3 softbox for the key light in most of the shots, and a second strobe to provide additional fill light in the background.

For the portraits, she had a gray wall in her dining room that we used as a backdrop.

Here’s what Patti had to say about the results of the shoot:

“By far the best photographer... he was so professional and fun to work with! He has a good eye for detail and helped me with my business vision. My pictures came out amazing, this means a lot because I am very picky. I definitely recommend his services!”